About me

Creative and advertising professional and VP, Creative Labs. Si is a member of the Leadership team at Vungle.

Si has over 20 years of mobile creative industry leadership experience working with a mix of businesses, ranging from corporates to start ups. Si worked with Orange for over six years, prior to co-founding We Love Mobile, one of the UK's most respected mobile marketing agencies before a trade sale in 2012. Si moved to a leadership creative innovation role at Amobee, supporting the strategic acquisition for $324m to SingTel in 2012. He now leads a market leading Creative Innovation division within Vungle and is helping it to grow at an unprecedented rate.

As an early advocate of mobile marketing and advertising, Si has been instrumental in advising and leading companies and clients on how to take effective advantage of the mobile channel. In his current role, he looks at the combined power of creativity, artificial intelligence and biometric data to reinvent the language through which advertisers communicate with people, building tools to help advertisers create and scale highly personalised, contextual and interactive advertising experiences.