About me

Brand crafter with 17 years of experience across a diverse set of industries. Sectoral expertise in Marketing, Advertising (Mainline) & Brand Management, with brands from top industry names like Unilever (CPG), Platinum Guild International (Luxury Jewellery), Marico (Indian CPG conglomerate) among others.

Have 8+ years of successfully leading (brand launches, brand development, management & growth) the brand marketing mandate for digital-first brands: Platinum Evara & Men of Platinum (precious Jewellery), Sprig gourmet (D2C gourmet foods) & Rustomjee Luxury segment (luxury real estate).

Have helmed multiple local and international brand launches, executing high impact campaigns (social, web, traditional media) driven by deep consumer insights, garnering significant industry recognition and media coverage, including Effie-winning campaigns.

KEY STRENGTHS THAT I BRING TO THE TABLE
- Strong consumer insight led communication packages tailored for varied medias, including content marketing
- Experience in designing brand architecture and brand identity - defining brand role, positioning and communication strategies
- Have led 3 Digital-first brands in the last 8 years, thus building my forte in digital marketing over the years. This includes developing digital campaigns, understanding digital platforms, performance marketing, social media marketing, SEO, SEM, UI-UX strategy, campaign evaluation and analytics
- My experience has equipped me with both, creative and strategic way of thinking, while focusing on the operational details. I'm action biased with a single-minded focus on answering the consumer need-gap
- Have excellent communication and interpersonal skills. Agile and adept to adapt
- Highly effective leader with experience in managing multi-cultural, cross-functional teams and stakeholders worldwide

Skills

Brand Management, Brand Stategy, Content Management, Digital Marketing, Market Research, Marketing, Marketing Strategy, Media Planning

Sector Experience

Advertising, Brand Management, Branding, Communications, Digital (SEO, PPC, SEM...), Fashion, FMCG, Food & Beverages, Lifestyle, Luxury, Market Research, Marketing, Real Estate / Property