About me

I'm a senior multidisciplinary designer with 10+ years of experience building brands, shaping creative direction, and delivering thoughtful, high-impact design across digital, content, and motion.

My work blends strategy with creativity, from brand identity and UX to campaigns, social and video. I've led design across in-house teams, agencies and freelance projects, helping businesses grow, reposition, and connect through smart, purposeful design.

What sets me apart is my ability to think big while staying hands-on, leading with insight, mentoring others, and delivering work that looks great and gets results.

Highlights include:
- Redesigning the Neville Johnson website to improve UX and conversion.
- Editing BHID Group's top-performing TV advert for London Door Company.
- Creating social content that's reached 100k+ organic views.
- Building brand systems for everyone from high-end PTs to aesthetic clinics.

I'm always open to opportunities where I can combine big picture thinking with design leadership, and bring ideas to life with a great team.

Skills

App Development, Art Direction, Brand / Logo Design, Brand Stategy, Branding, Cartooning, Colour, Creative Direction, Digital Art, Editing, Email Design, Fine Arts, Graphic Design, Illustration, Languages, Motion Graphics, Packaging Design, Painting, Social Media, UX/UI, Web Design

Sector Experience

Branding, Creative Services, Design, Luxury, Marketing, Social Network / Community, UI / UX