About me

Being an enthusiastic entrepreneur and a catalyst of innovation, through my academic and professional journey so far, the B2B and B2C engagements have enabled me to push the horizons of my own knowledge and premises of businesses to be able to constantly keep evolving with the changing demands of society.

Through varied projects I have accrued an understanding of cross-industrial innovation, navigating the complex, embedded ecosystem of stakeholders and shifting socio-cultural paradigms. I have worked on projects being at an intersection of Consumers and Research Strategies for sustainable business developments. With an aim to drive a systematic change by identifying emerging market gaps and tapping on those opportunities through innovative service solutions. I blend research and business enterprise while staying cognizant of current consumer trends and needs.

My recent projects and current speciality is utilizing and integrating Innovation tools & techniques within multidisciplinary practices.

Focus Areas:

- Consult on Consumer Knowledge & Insights for brands' target market segments, help envision and implement business models based on qualitative data and socio-economic factors.

- Assisting Market Research Planning & Analysis for building report synopsis and mapping the current socio-economic and political market trends to define future projections resulting in validation of strategies.

- Providing solutions through implementing Design Thinking Methodologies within service design and innovation sector leveraging digital platforms for the purpose of gaining an edge over competitors.

- Trend Analysis and Brand Innovation through parts of the product development cycle for SME's looking to utilise omnichannel marketing; optimising their resources and increase in sales in order to build a loyal customer base.