About me

Shona joined Ottolenghi in 2023 during a transformative period for the brand. Since stepping into her role, she has played a key part in shaping its future, from refreshing the brand's identity and launching Ottolenghi products in Waitrose to introducing new platforms like Substack. Shona also led the in-house team on the campaign launch for Ottolenghi's latest book, Comfort, supported the opening of two new sites, and helped set the stage for the brand's first international restaurant in Geneva, which opened in January 2025.
Shona's career has centered on brand storytelling and harnessing digital technology to connect with customers and foster brand loyalty. At Google, she partnered with top fashion and luxury brands to enhance customer engagement, leveraging Alphabet's tools to create meaningful, omnichannel connections. At Mulberry, she focused on strategic expansion, launching the brand into the US and China while redefining its identity to elevate global awareness.
Now leading marketing and growth at Ottolenghi, Shona combines her passion for food, a consumer-focused approach, and extensive business expertise to future-proof the brand and deepen its connection with customers.

Work
Articles
Achievements
Activity

Shona's achievements

Judging

Shona Campbell has sat on the Creativepool Annual jury.

Annual 2025 Judge Branding

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