ABOUT

This project means a lot to us.

It’s one of the first AI-driven commercials in Poland to reach TV in this kind of hyperreal quality and not the last – we’re already working on the next Maxon pieces, pushing things even further!

Created in partnership with M5 Film and directed by Adrian Chudek, with AI25 Studio responsible for AI production and post-production, it’s a step towards something we’ve been chasing for a while:

Making AI feel… human.

We approached this spot as a sensual study of realism, focusing on the small things: light on skin, imperfect textures, subtle movement. The kind of details that usually give CGI away.