ABOUT

This project means a lot to us.

It's a photoreal AI-driven commercial that went on air on national TV, and not the last one: we're already working on the next Maxon pieces, pushing things even further.

Created in partnership with M5 Film and directed by Adrian Chudek, with AI25.Studio responsible for AI production and post-production, it's a step towards something we've been chasing for a while:

Making AI feel… human.

We approached this spot as a sensual study of realism, focusing on the small things: light on skin, imperfect textures, subtle movement. The kind of details that usually give CGI away.

Client: Adamed (Maxon)
Production: M5 Film
Director: Adrian Chudek
AI production and post-production: AI25.Studio