About me

A highly dedicated creative with fourteen years' experience working for the largest Multinational Agencies like Leo Burnett, FP7, Y&R and BBDO with unique opportunities to work with notable clients like The Coca-Cola Company, PepsiCo, Mercedes-Benz, Samsung, LG, and Mars.

Passionate for fresh and original solutions combined with a level-headed and a strategic approach has led to an impressive portfolio of high concept and award-winning projects.

A hands-on approach to the entire creative process means that each project is curated with the utmost attention from concept development to final delivery. A strong communicator with the ability to convey ideas clearly.

Core skills.

- Cross-channel marketing communications: TV/Print/SM/Interactive Design/POS

- Well versed with design disciplines, Mac OS, Adobe Suite etc

- Industry aware and technically up to speed with current communication trends

- Effective at interpersonal communications & relationship building with team and clients

- Confident at handling multi-level tasks from small ads to thematic campaigns

- Creatively driven, logically minded, strategic, and goal oriented

Awards.

- Dubai Lynx: Healthcare in Danger / Film - Short List, 2019, ICRC

- MENA Effie: Stand and live / Mosul, Electronics - Short List, 2017, Samsung

- Pikasso: Unlimited Data - Supersize Gold, 2016, Asiacell

- Pikasso: Hala - Airport Gold, 2016, Asiacell

- Pikasso: Facebook Flex - Supersize Silver, 2016, Asiacell

- Dubai Lynx: Anyone but Wael, Promo and Activation - Bronze, 2015, Coca-Cola

- Dubai Lynx: Anyone but Wael, Film Craft - Short List, 2015, Coca-Cola

- Dubai Lynx: Sprite Girl - Film Craft - Short List, 2015, Coca-Cola

- MENA Effie: Share a Coke, F&B FMCG - Gold, 2014, Coca-Cola

- OMA: The Three Lions - Best Outdoor Campaign in Amsterdam, 2009, EgyptAir

Skills

Art Direction, Creative Direction, Directing, Filming, Strategy Planning

Sector Experience

Airline, Automotive, Banking, FMCG, Household Goods, Real Estate / Property, Telecoms

Awards

Dubai Lynx  - Shortlist, Dubai Lynx  - Winner, Effie\'s - Gold

Clients

Asiacell, Cadbury, Citibank, Coca-Cola, Commercial International Bank, EgyptAir, Hyundai, MARS Inc, Mercedes Benz Milano, Mobinil, PepsiCo, Philips, Red Cross / ICRC, Samsung, Subaru, Toyota