ABOUT

Shelter were looking for a 'quick-turnaround' piece celebrating 'Thanking Day' representing the far-reaching teams from across the UK using user-generated content.

We had participating stores and teams send in 'thank you' messages for donors using whatever means they had available to them (phones, webcams, cameras etc.). Along with that the Birmingham based fundraising team shot their own piece-to-camera detailing their thank you message. We whipped up the edit within 24 hours for a fast-turnaround and delivery including amendments for distribution on their social channels.

The response was fantastic - local communities and donors were delighted to see those they had interacted with get in touch to share a thank you for their contributions. Engagement was high and the short run-time kept eyes on screens throughout. A wonderful project to close out the year.