ABOUT

CLIENT
Shelter

THE CHALLENGE
In 2018, the Conservative leader of the Royal Borough of Windsor and Maidenhead council urged Thames Valley police to remove the homeless population from around Windsor Castle ahead of the Royal wedding.
We couldn’t sit on our hands.

THE IDEA
We come up with a campaign for the homeless charity Shelter. We wanted to represent real people and photograph the homeless for the ads, before they were moved out of town, to ensure they had presence on the day and put the Windsor’s homeless crisis in the public eye.

MADEIT CREDITS

#NotInvited