Shelley's work

Strategic and visionary Creative Marketing Leader and Senior Art Director with extensive experience driving brand evolution, B2B FinTech and Healthcare SaaS marketing, multi-channel creative initiatives, and high-impact campaigns. Proven expertise in health and financial services marketing, brand stewardship, and cross-functional collaboration across strategy, copy, technical, and executive teams. Directed major corporate rebrands and integrated campaigns from concept through rollout while mentoring in-house designers and managing external freelancers, aligning visual strategy with rigorous business and regulatory goals. Proficient in advanced digital and print production, Figma, Adobe Creative Cloud, Wrike, and AI-enabled design workflows.