Sharon is the Group UK CEO of the Inside Ideas Group consisting of Oliver, DARE, Adjust your Set and Aylesworth Fleming. Oliver have pioneered a new agency model of putting agencies inside clients worlds, built bespoke for client needs. They are faster, more effective and better producing work for clients as diverse as Starbucks, BMW and the AA.
Having worked with a raft of major brands in her long career, Sharon brings a wealth of leadership and new business skills to the Group. In doing so, she works closely with her senior team to both articulate the OLIVER proposition and use her CRM planning skills to create strong data connectivity throughout the group.
A passionate advocate for great customer experience, Sharon is firmly focused on ensuring that brands deliver the right customer experience at every touchpoint.
She has collected numerous industry awards during her career, for brands including Lloyds Banking Group, VWG, John Lewis and The Economist. The latter picked up more than 20 awards in 2015 alone, including both the DMA Grand Prix and a Lion at Cannes.
Sharon Whale has been a Contributor since 22nd February 2018.