About us

Serviceplan China is part of the Serviceplan Group, the largest and most diversified owner- & partner-managed agency group in Europe, offering global & local integrated solutions, and innovative creativity.

In 2013, Serviceplan opened its 1st China office in Beijing, followed by Shanghai in 2014.

Our “4-i Strategy”–INDEPENDENCE, INTEGRATION, INTERNATIONAL & INNOVATION–is our key differentiator, and makes Serviceplan one of the most creative & innovative communication agencies in the world. Passion for building & coaching fascinating brands is what unites us within Serviceplan. Brands that are successful in business, and trigger emotions in consumers' minds–the best brands.

Our dedicated, passionate team at SP China combines “the best of both worlds": deeply rooted in the Chinese society while adding its unique “Made in Germany” values; thorough research & strategy, smart creative ideas, rich & relevant content, high-value execution, as well as cutting-edge technologies.

Serviceplan China's articles

Serviceplan China's articles

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