About me

Professional and creative designer with +10 years of experience, full expertise in UI design and art, working closely for brands worldwide (Spain, UK, Canadá, Australia, China, South Africa). Clients include casino gaming companies, online poker, sports betting, lotto, FMCG, education, retail, health and NGO.

Thinker/ Ideation and creation of sketches and UX wireframes. Translation into high quality, pixel perfect products throughout innovative and multiple solutions. Experienced in designing user interfaces for landscape, portrait and desktop versions across different mobile devices and web.

UI Expert/ Custom fonts enhancement implementation, main game CTAs, settings, menus and autoplay pages, system dialogs, bonus games, outcome stages, loading and splash screens, button states. Developed a core UX structure for games. Expert in re-skinning interfaces.

Pixel Perfect Designer/ Asset delivery processes (iOS, Android, web), design annotation documents, user interface guidelines (including .json files), font and layout documentation, UI kits and artefacts. Used internal wiki pages to update documentation.

Branding and Marketing/ Brand consistency and development of corporate identity. Proficient in colour composition and typography for UI design. Experienced with product kit client packages - delivering posters, website game cards, marketing assets, logos, product description sheets.

Well-Organised/ High attention to detail, organisational skills - I like keeping my files both externally and internally consistent and systematically structured. The more organised is a file, the easiest to get into it and solve the problem.

Cooperation/ Worked with UI designers, UX designers, animators, illustrators, project managers, developers. Gave feedback/supported UI and art solutions and actions to third parties artists. Art direction, management and presentation skills. Communicator skills both in English and Spanish.

Problem Solving/ Familiarised with user centred design iterative process, taking into consideration user, client and stakeholder needs in every step of the creative project development, accommodating their comments and ideas and integrating them into it.

Highly Focused/ Worked in Agile, Scrum and Kanban project management methodologies and environments. Knowledge of user story sessions, mapping. Fully aware of OKRs, sticking to tight deadlines and under constant pressure. High focus working in different projects at the same time.

Sergio's work

Hacienda Estates

Poker App

MUC Bilingual Magazine

IGT Bingo

What's on TV

MAC branding

Amnesty International

NHS Putting the Patient First

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