About me

It is with the obsession to bring concepts to life that I'm passionate about developing world-ready experience strategies resulting from customers' needs and wants. A holistic approach that is driven by design thinking, sensibility for small behaviours, and powered by a never ending curiosity.

I work together with clients to have a clear understanding of their business requirements and to challenge briefs from an outside perspective considering also trends and opportunities.

In my experience leading teams, my focus is to ensure a collaborative environment guiding them through the development of strategic thinking based on user-centered insights and look for the impact of the solutions being designed.

Creative experience strategies crafted by curiosity and sensibility.

Areas of Expertise:

Human-Centered Design; Brand Strategy; Experience Design; Design Research; Market Research; Brand Architecture; Brand positioning; Client Relationship Management; Team Development;