. . .

About me

Award-winning Creative Director and Head of Creative with 25+ years of experience in creative leadership, brand strategy, and marketing innovation. Recognized with top industry honors — including Cannes Lions (multiple wins and shortlists), Clio Awards, and London International Awards (LIA) — I help companies drive growth, strengthen brand positioning, and deliver measurable results.

I have successfully led creative teams for global brands across technology, fintech, healthcare, consumer goods, and automotive, including Bosch, Samsung, Unilever, Kimberly Clark, Johnson & Johnson, Nissan, Google, Telefônica/Vivo, and XP Investimentos.

Core Expertise:
- Creative Direction & Art Direction
- Paid Media & Growth Marketing Campaigns
- Corporate Brand Strategy & Positioning
- Leadership & Team Development
- UX/UI Design Integration
- Social Media & Content Strategy
- Campaign Development & Execution
- AI Tools for Creative Content & Insights
- Customer Engagement & Retention
- Revenue Growth Strategies

Recognized for building high-performing teams, optimizing creative processes, and launching campaigns that deliver scalable growth. Highlights include:
- 300% sales increase at SumUp in two years (+70% referral growth).
- 50% reduction in CAC at SumUp through performance campaigns.
- XP Investimentos
- Led high-impact campaigns, reinforcing recognition as best financial advisor for 6 years in a row.
- Cinemark Popcorn Day: broke all-time sales record with 31 tons sold.
- Cinemark Superman Activation: generated mentions and % engagement rate across 46 posts.

Throughout my career, I have consistently delivered award-winning work, recognized by Cannes Lions, Clio, LIA, and other international creative festivals.

See full profile details

Details

AvailabilityLooking for work

ContractPerm, Freelance, Remote

LocationSão Paulo, São Paulo, Brazil

Skill LevelSenior, Director

LanguagesEnglish, Portuguese

Tagged Job TitlesArt Director, Creative, Creative Director

Achievements

studiopro:Sergio was verified as a studiopro on 18th September 2017

See all achievements

Recommendations

Currently No Recommendations

Skills

Advertising, Art Direction, Brand / Logo Design, Branding, Event Design, Photography

Sector Experience

Advertising, Communications, Design

Awards

Cannes Lions - Shortlist, Cannes Lions - Silver, el ojo de iberoamerica, London Awards, new york festival

Trade Associations

Activity

Connections569 Followers717 Following737

Views9,962

Creativepool member since 9 February 2016

Sergio Barros Follows

2

Publicis Sapient

United Kingdom

Follow

View profile
Purna Lahiri

Partner/Creative Director, TAPU Creative

India

Connect

View profile
Paulina Bastos

Graphic Designer, Freelance

United Kingdom

Connect

View profile
Jo Martins

Founder and creative, Lulu Baldrac

United Kingdom

Connect

View profile
Andy Gregory

Founder and Creative Director, Grand Central

United Kingdom

Connect

View profile
Syncsmith

United Kingdom

Follow

View profile
52

Nowadays

United Kingdom

Follow

View profile
NUMBER 3

United Kingdom

Follow

View profile
One Minute Briefs

United Kingdom

Follow

View profile
ADCreative London

United Kingdom

Follow

View profile
Become Recruitment UK

United Kingdom

Follow

View profile
Blue Skies Marketing Recruitment

United Kingdom

Follow

View profile
Yardpartners Ltd

United Kingdom

Follow

View profile
71136

Critical Mass

Canada

Follow

View profile
BOOM CGI

United Kingdom

Follow

View profile
Ogilvy UK

United Kingdom

Follow

View profile
1121112

VCCP

United Kingdom

Follow

View profile
2

JSR Agency

United Kingdom

Follow

View profile
Manu

Creative Director, Saatchi & Saatchi

Saudi Arabia

Connect

View profile
164

Jones Knowles Ritchie

United Kingdom

Follow

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.