About me

Award-winning Creative Director and Head of Creative with 25+ years of experience in creative leadership, brand strategy, and marketing innovation. Recognized with top industry honors — including Cannes Lions (multiple wins and shortlists), Clio Awards, and London International Awards (LIA) — I help companies drive growth, strengthen brand positioning, and deliver measurable results.

I have successfully led creative teams for global brands across technology, fintech, healthcare, consumer goods, and automotive, including Bosch, Samsung, Unilever, Kimberly Clark, Johnson & Johnson, Nissan, Google, Telefônica/Vivo, and XP Investimentos.

Core Expertise:
- Creative Direction & Art Direction
- Paid Media & Growth Marketing Campaigns
- Corporate Brand Strategy & Positioning
- Leadership & Team Development
- UX/UI Design Integration
- Social Media & Content Strategy
- Campaign Development & Execution
- AI Tools for Creative Content & Insights
- Customer Engagement & Retention
- Revenue Growth Strategies

Recognized for building high-performing teams, optimizing creative processes, and launching campaigns that deliver scalable growth. Highlights include:
- 300% sales increase at SumUp in two years (+70% referral growth).
- 50% reduction in CAC at SumUp through performance campaigns.
- XP Investimentos
- Led high-impact campaigns, reinforcing recognition as best financial advisor for 6 years in a row.
- Cinemark Popcorn Day: broke all-time sales record with 31 tons sold.
- Cinemark Superman Activation: generated mentions and % engagement rate across 46 posts.

Throughout my career, I have consistently delivered award-winning work, recognized by Cannes Lions, Clio, LIA, and other international creative festivals.

Skills

Advertising, Art Direction, Brand / Logo Design, Branding, Event Design, Photography

Sector Experience

Advertising, Communications, Design

Awards

Cannes Lions - Shortlist, Cannes Lions - Silver, el ojo de iberoamerica, London Awards, new york festival

Trade Associations

CCSP