About me

I'm a Creative Director/Copywriter that loves creating work that inspires and drives change for people and the industry. I'm responsible for creative strategy and general direction of the work. In collaboration with the team I ensure the quality of the concept and the work produced, in addition to presenting work to the client. I'm a strong strategic and conceptual thinker who can present ideas clearly and can look at brands from fresh and "talkable" angles.

Multi disciplinary thinking is at the core of what I do. Over the years, I created global integrated campaigns for clients like P&G, launched new brands onto local and global markets, activations & digital campaigns, OOH & print campaigns, TVCs & films, designed immersive experiences for Campari and Aperol Spritz in Spain or collaborated with different production houses to create content platforms for global lifestyle and fashion brands such as Puma, Massimo Dutti (Inditex Group, ZARA) or BMW Lifestyle.

Along the way, I've been lucky enough to pick up some nice awards, including Cannes Lions.


Advertising, Content, Copywriting, Creative Direction, Digital Marketing, Digital Strategy, Film, Mobile Marketing, PR, Team Management

Sector Experience

Advertising, Automotive, Banking, Branding, Charity / Not for profit, Communications, Design, Fashion, FMCG, Food & Beverages, Footwear & Accessories, Healthcare, Information Technology, Pharmaceutical, Sports


Cannes Lions - Shortlist, Cannes Lions - Silver, El Sol, EPICA Award - Bronze, FIAP, One Show - Silver Pencil


almirall Pharma, Amnesty International, BMW, Caixabank, Gas Natural Fenosa, Massimo Dutti, Procter & Gamble, PUMA, Reckitt Benckiser, Roca Bathroom, Škoda, slastik sunglasses

Currently No Recommendations
Looking for work
studiopro:Sergi was verified as a studiopro on 18th March 2022
Project featured:Do you
on 9th June 2020
Project featured:We know about challenge
on 15th July 2020
Project featured:Starters-Finishers
on 23rd July 2020
Project featured:Kings out of the jungle
on 3rd August 2020
Project featured:Zombie
on 13th August 2020
Project featured:We make pizza not war
on 8th September 2020
Project featured:Technicians
on 6th October 2020
Project featured:Fairy tales
on 26th October 2020
Project featured:Sport Proof
on 28th November 2020
Project featured:Shape the future
on 30th April 2021
Project featured:#ACTSNOTWORDS
on 18th March 2022
Perm, Freelance, Temp-Perm, Remote
Skill Level
Senior, Director
English, Spanish, Catalan
Creativepool member since 17 April 2020