About us

SEGA has always been synonymous with great games, a rich arcade heritage, huge brand recognition and determination to set new standards in interactive entertainment.

As one of the world’s leading software publishers and developers, the company distributes for PlayStation®, Xbox 360®, Nintendo 3DS™ and across digital and mobile platforms, turning out some of the bestselling and award-winning titles in the video games industry including Sonic The Hedgehog™, Football Manager™, Aliens™ and the Total War™ series.

SEGA Europe’s head office is based in London encouraging creative talent from our worldwide development studios including Sports Interactive, Hardlight and The Creative Assembly.

Our European distribution division operates on behalf of our Japanese parent company, SEGA Sammy Holdings, who remains a worldwide leader for interactive entertainment both inside and outside the home.

SEGA's articles

Crafting Vibrant Motion with Akane Hiraoka

Nurturing gaming talent with the Brand Director of SEGA Searchlight - #GettingToKnow

Nintendo Switch: Everything we learned from this morning's Live Stream Presentation

Washington Green celebrate the art of Sonic the Hedgehog for the blue blur's 25th birthday