About me
Results-driven senior performance and growth marketing leader with 12+ years of experience driving paid acquisition, life-cycle marketing, and demand generation for B2B SaaS, EdTech, GovTech, Healthcare, and Consumer Technology organisations across the UK, North America, and APAC. Proven track record managing CAD $300K+/month in performance budgets across Google Ads, Meta, LinkedIn, and programmatic channels, consistently delivering 3.5x-4x ROAS at scale. Deep expertise in full-funnel strategy, marketing automation, cohort-based retention, multi-touch attribution, and conversion rate optimisation. Practical knowledge of CASL compliance requirements, applied in the planning and execution of digital campaigns targeting North American audiences. A cross-industry and multi-market track record that consistently drives measurable growth through senior performance marketing and demand generation leadership.
#306 Ranked Project Manager