About me

Sebastian "Patán" Tarazaga is the Chief Creative Officer for Wunderman Thompson LATAM. Owner of 74 Awards at Cannes Lions including the 2020/2021 Innovation Grand Prix, with the Degree inclusive campaign.

As LATAM CCO, alongside with Daniel Minaker, he is responsible for delivering world-class services to clients as well as continuing to raise the creative profile in the LATAM market, which includes Argentina, Brazil, Colombia, Mexico, Chile and Peru.

Over the years, Patán has created local, regional and global work for many brands such as: Coca-Cola, Axe, Rexona, Philips, Gillette, Nike, BGH, Andes Beer, VH1, Stella Artois, Universal Music, Gatorade, Pepsico, Personal Telco, Movistar Telco, Banco de Bosques, Fundación Huésped, and Mr Monk Brewing Co.

In September 2015, Patán and his partner Dany joined Wunderman Buenos Aires as Executive Creative Directors - the #1 Digital and creative agency in Argentina (source AgencyScope). In the last two years, they have helped turn Wunderman Buenos Aires into a creative powerhouse taking it from the 34th spot to the 2nd spot on the Argentina ranking.

Patán and Dany have been creative partners for the past 13 years. Prior to joining Wunderman, Patán worked at BBDO Argentina, where he helped oversee the creative department. He has also held several positions at Del Campo Saatchi & Saatchi in Argentina.

Patán's work has been well received by today's most renowned shows and festivals including: Cannes Lions, Clio Awards, EFFIE Awards, D&AD, NY Festival, ADC, Project Isaac Awards, One Show, LIA, Sol Festival, Smarties, EPICA Awards, IAB, Webby Awards, FWA, ANDY, FIAP, Wave, Ojo de Iberoamérica, El Diente and +DIGITAL, among others.

In addition, Patán has participated on many festival juries including Cannes Lions, New York Festivals, Adweek Project Isaac, El Sol, El Ojo de Iberoamérica, Lisbon Festival, Wave festival Rio, and Círculo de creativos Argentinos, to just name a few. He has also spoken at El Ojo de Iberoamérica Festival.


Advertising, Art Direction, Branding, Creative Direction, Digital Marketing, Strategy Planning


Art Director’s Club - Gold, Awwwards, Cannes Lions - Grand Prix, Cannes Lions - Silver, Clios - Gold, Cream Award, Creative Circle Award - Gold, D&AD Award - Yellow Pencil/White pencil, El Sol, EPICA Award - Grand Prix, FWA - Favourite Website Award, LIA Award - Gold, New York Ad Festival - First Prize, One Club Award - Best of Show, One Show - Gold Pencil, Webby Award


Banco Galicia, Cinemark, GlaxoSmithKline, Microsoft, movistar, Nestle UK, Unilever

Currently No Recommendations
Looking for work
2021 TOP 100 Creative LeadersCreative Leader of the Year
Top 25 Chief Creative Officer Project featured:Nature is Calling for Help
on 6th July 2021
Project featured:Degree Inclusive
on 14th July 2021
Project featured:WaterLight
on 8th September 2021
Project featured:The Skin Trade
on 27th September 2021
Project featured:Degree Inclusive
on 1st October 2021
Project featured:Degree Inclusive Case
on 17th May 2022
Project featured:Numbers Syndrome
on 22nd July 2022

Sebastian Tarazaga has been a Contributor since 25th November 2015.

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Buenos Aires, Argentina
Skill Level
English - Spanish
Creativepool member since 28 June 2021