About me

Sebastian "Patán" Tarazaga is the Chief Creative Officer for Wunderman Thompson LATAM + Global ECD for Coca Cola since 2022.

Owner of more than 100 Awards at Cannes Lions including two innovation Grand Prix, with the Degree inclusive campaign. Also, Grand Clio with the same campaign at 2022 Clio Health Awards.

As LATAM CCO, alongside with Daniel Minaker, he is responsible for delivering world-class services to clients as well as continuing to raise the creative profile in the LATAM market, which includes Argentina, Brazil, Colombia, Mexico, Chile, Uruguay, Costa Rica and Peru.

Over the years, Patán has created local, regional and global work for many brands such as: Coca-Cola, Axe, Rexona, Philips, Gillette, Nike, BGH, Andes Beer, VH1, Stella Artois, Universal Music, Gatorade, Pepsico, Personal Telco, Movistar Telco, Banco de Bosques, Fundación Huésped, and Mr Monk Brewing Co.

Patán and Dany have been creative partners for the past 15 years. Prior to joining Wunderman Thompson, Patán worked at BBDO Argentina, where he helped oversee the creative department. He has also held several positions at Del Campo Saatchi & Saatchi in Argentina.

Patán's work has been well received by today's most renowned shows and festivals including: Cannes Lions, Clio Awards, EFFIE Awards, D&AD, NY Festival, ADC, Project Isaac Awards, One Show, LIA, Sol Festival, Smarties, EPICA Awards, IAB, Webby Awards, FWA, ANDY, FIAP, Wave, Ojo de Iberoamérica, El Diente and +DIGITAL, among others.

In addition, Patán has participated on many festival juries including Cannes Lions, New York Festivals, LIA, Adweek Project Isaac, El Sol, El Ojo de Iberoamérica, Lisbon Festival, Wave festival Rio, and Círculo de creativos Argentinos, to just name a few. He has also spoken at El Ojo de Iberoamérica Festival, twice.

Although he has a dual role, he has relocated to Florida to fulfil creative excellence for The Coca Cola Company.

Skills

Advertising, Art Direction, Branding, Creative Direction, Digital Marketing, Strategy Planning

Awards

Art Director’s Club - Gold, Awwwards, Cannes Lions - Grand Prix, Cannes Lions - Silver, Clios - Gold, Cream Award, Creative Circle Award - Gold, D&AD Award - Yellow Pencil/White pencil, El Sol, EPICA Award - Grand Prix, FWA - Favourite Website Award, LIA Award - Gold, New York Ad Festival - First Prize, One Club Award - Best of Show, One Show - Gold Pencil, Webby Award

Clients

Banco Galicia, Cinemark, GlaxoSmithKline, Microsoft, movistar, Nestle UK, Unilever