About me

Sebastian "Patán" Tarazaga is the Chief Creative Officer for Wunderman Thompson LATAM. Owner of 74 Awards at Cannes Lions including the 2020/2021 Innovation Grand Prix, with the Degree inclusive campaign.

As LATAM CCO, alongside with Daniel Minaker, he is responsible for delivering world-class services to clients as well as continuing to raise the creative profile in the LATAM market, which includes Argentina, Brazil, Colombia, Mexico, Chile and Peru.

Over the years, Patán has created local, regional and global work for many brands such as: Coca-Cola, Axe, Rexona, Philips, Gillette, Nike, BGH, Andes Beer, VH1, Stella Artois, Universal Music, Gatorade, Pepsico, Personal Telco, Movistar Telco, Banco de Bosques, Fundación Huésped, and Mr Monk Brewing Co.

In September 2015, Patán and his partner Dany joined Wunderman Buenos Aires as Executive Creative Directors - the #1 Digital and creative agency in Argentina (source AgencyScope). In the last two years, they have helped turn Wunderman Buenos Aires into a creative powerhouse taking it from the 34th spot to the 2nd spot on the Argentina ranking.

Patán and Dany have been creative partners for the past 13 years. Prior to joining Wunderman, Patán worked at BBDO Argentina, where he helped oversee the creative department. He has also held several positions at Del Campo Saatchi & Saatchi in Argentina.

Patán's work has been well received by today's most renowned shows and festivals including: Cannes Lions, Clio Awards, EFFIE Awards, D&AD, NY Festival, ADC, Project Isaac Awards, One Show, LIA, Sol Festival, Smarties, EPICA Awards, IAB, Webby Awards, FWA, ANDY, FIAP, Wave, Ojo de Iberoamérica, El Diente and +DIGITAL, among others.

In addition, Patán has participated on many festival juries including Cannes Lions, New York Festivals, Adweek Project Isaac, El Sol, El Ojo de Iberoamérica, Lisbon Festival, Wave festival Rio, and Círculo de creativos Argentinos, to just name a few. He has also spoken at El Ojo de Iberoamérica Festival.

Skills

Advertising, Art Direction, Branding, Creative Direction, Digital Marketing, Strategy Planning

Awards

Art Director’s Club - Gold, Awwwards, Cannes Lions - Grand Prix, Cannes Lions - Silver, Clios - Gold, Cream Award, Creative Circle Award - Gold, D&AD Award - Yellow Pencil/White pencil, El Sol, EPICA Award - Grand Prix, FWA - Favourite Website Award, LIA Award - Gold, New York Ad Festival - First Prize, One Club Award - Best of Show, One Show - Gold Pencil, Webby Award

Clients

Banco Galicia, Cinemark, GlaxoSmithKline, Microsoft, movistar, Nestle UK, Unilever