Sebastian May Galan Executive Creative Director

ABOUT

More than 3 million older people in Spain live with unwanted loneliness. A reality intensified by the digital divide and the disappearance of the simplest and most human form of communication: a phone call.

To make society feel the importance of reaching out, Fundación "la Caixa" and Manifiesto brought back a symbol that had disappeared from Spanish streets: the phone booth.

Reimagined for today, it allowed passersby to instantly connect with older people experiencing loneliness at home, transforming a forgotten piece of street furniture into a bridge between generations.

AWARDS

aspid
Clios - Shortlist
Lisbon International Health Festival - Bronze
New York Ad Festival - Shortlist
Saniss Bronze x 3
Saniss Silver x2
WINA
WINA - Bronze x2
WINA - Gold
WINA - Silver

MADEIT CREDITS

  • Fundación "la Caixa"Client

Who pooled - The Call of Loneliness