About me

Enthusiastic, conceptually driven Designer, Art Director with over 15 years experience in both digital and traditional media.

My portfolio includes websites, social media, apps, intranets, games, integrated campaigns, tv commercials, print, DM, in-store activations, events, installations, identity, magazines and short films.

I have a track record of producing winning creative pitches and campaigns, directing creative teams, solving design problems to exceed client expectations.

Skills

- Confident in leading roles and hands-on roles, from concept to detailed design, - Highly skilled in Photoshop, Illustrator, InDesign, Flash, FinalCut Pro, AfterEffects, Keynote, Office, Hype, - Photography treatment, typography, grid systems, responsive layouts, UI design, data visualisation and information design, - Client facing experience, organizational skills, team and resources management, - User centred design, usability, best practices and UX, identity and design guides, - Solid knowledge of CSS, HTML and Wordpress, experience with HTML5 and touch devices, JQuery, CMSs, aggregators and APIs, - Experience working with Agile development teams, - Printing techniques, illustration and animation, photography, lighting, film and video, working with actors and non-actors, - Agency or client side, - Mac and PC, pen and paper

Sector Experience

Creative/Senior Designer at MPG Londo. 2012, Concept and detailed design for websites, ios and facebook apps, infographics, Creative/Senior Designer at BSkyB. 2010-2012, Entertainment team: Concept to detail design of minisites and digital campaigns, Twitter and Facebook aggregators and apps, banner campaigns, mobile templates, CMS skins etc, Help Centre and MyAccount team: UI design inside an Agile team. Product Flash demos, article templates, design of web tools and mobile/responsive versions, Senior Designer/Art Director at TMG. 2008-2010Flash banners: Harveys Furniture, Reed Smith, Websites for six public sector organisations (health and education) and for some commercial ones:, Identity:

Awards

Education, London Film School - Film Directing shortcourses. 2008 Summer, UNATC Bucharest - BA in Animation and Film Editing. 2000-2005, Art High School, Constanta - Graphic Design. 1991-1999, Awards, - Promax UK 2012 - Gold for SkyCreative’s Glee 'Cross-Media Campaign', - Stuff UK - App of the Year 2011 for Sky Go, - 2008 Erasmus Euromedia Seal and Medal - The Romanian Cultural Institute in London, Disorient Express, - AD’OR 2006 - Best TV commercial in the financial category and nomination in best of show for BRD Société Générale Exceptional Cards campaign, - Cinemaiubit 2004 - Special animation prize for Bars and 2nd prize for Pentru o mână de bomboane poster, - Cannes Water Festival 2003 - International prize for water: young innovators for Danube Delta CD-ROM)

Clients

Alpha Bank, Aricept, Auto, Ben-Gay, Bordeaux Wine Investment, Canon, Cif, Cofidis, Domestos, Domino, FMCG, Glee, Got to Dance, ibm, KFC, Knorr, Love Machine, Mad Men, McDonald?s, Mothercare, Nationwide, Philips, Pizza Hut, Retail, Ryvita, Societe Generale, Sortis, Texaco, Touch, Unforgettable, Viagra, Vichy, Vinum Fine Wine Fund, Visine, Zewa

Ranking
#1910 Ranked Art Director
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Currently No Recommendations
On the web
Contract
Perm, Freelance, Temp-Perm, Part time, Remote
Location
London
Skill Level
Middleweight, Senior
Languages
English, Romanian, French, Italian
Creativepool member since 27 February 2007