Sebastian Arnold
Conceptual Design Director & Illustrator
ABOUT
To launch American Express’ new Global Brand Strategy in the UK, we created an experience
that acted as an escape from the normal daily routine for commuters & workers. The purpose of the experience was to “Power” you up for the day ahead, firstly by transporting you to a calming Japanese forest, then lifting your mood in the energise room, before finally inspiring you with quotes and striking your own power pose.
MADEIT CREDITS
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American ExpressClient
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Momentum Worldwide -
Lauren AtkinsonSenior Art Director -
Sebastian ArnoldConceptual Designer, Visualiser
Back to American Express, Global Brand Strategy Launch (UK) project