ABOUT

‘I thought’ was a poem that I wrote for HX Expeditions. Rather than just regular copy for their new 2026 ‘Through their eyes’ TVC campaign, I wrote an emotive poem instead. We created two films, with the read as the basis. It encapsulated the feeling of awe you get when you travel to the breathtaking landscapes, with HX Expeditions. The campaign was voiced by the Absolutely Fabulous Joanne Lumley.