About me

I am the Co-Founder and Executive Creative Director of DixonBaxi, an independent brand agency, and Dixon Baxi Evans, a film production company.

As a designer, creative director and strategic thinker, I have explored where creativity, design, and technology overlap for well over two decades, creating disruptive digital-first brand experiences. I am now on a journey to extend that experience into content and storytelling.

At DixonBaxi, 'Be Brave' is our defining spirit. Driven by the enduring power of creativity, we're designing a better future. We work with some of the world's most iconic companies across sports, entertainment, media, new economy, technology, and beyond.

At Dixon Baxi Evans I made my directorial debut with 'Tiger Raid' an Official Selection at the Tribeca Film Festival. My second feature, 'Year Of The Ghost,' will film in China next year.


Art Direction, audience engagement, Brand building, Branding, business strategy, content creation, Creative Direction, Cross Platform Design, design, Directing, Graphic Design, Public Speaking, Strategy Planning

Sector Experience

Branding, Broadcasting, content, Design, entertainment, Film (Feature), Finance, Marketing, media, New Economy, New Media, Sports, Television


BDA Gold, Beazley Designs of the Year - Design Museum, Clios - Gold, Creative Review Annual - In-book, Creativepool Annual Branding People’s Choice, D&AD Award - In-book, Design Week Award - Category win, Official Selection Edinburgh Film Festival, Official Selection Galway Film Fleadh, Official Selection Tribeca Film Festival, Promax Award, PromaxBDA Global Excellence, Transform Award, Transform Award Grand Prix


A+E Networks, British Land, Dneg, Eurosport, Formula E Operations Ltd, Freeview, Mattel, Mixcloud, Netflix, Playstation, Premier League, Samsung, Sony Pictures Television, WWE

Trade Associations

Design Business Association DBA

Currently No Recommendations
Top 25 Executive Creative Director Project featured:Bluenext Rebrand
on 29th July 2016
Project featured:Eurosport Global Rebrand
on 29th July 2016
Project featured:DixonBaxi | Sony Playlink
on 8th February 2018
Project featured:DixonBaxi | Monograph
on 8th February 2018
Project featured:DixonBaxi | Digital Experience
on 9th February 2018
Project featured:DixonBaxi | Storey Flexible Workspace for British Land
on 12th March 2018
Project featured:DixonBaxi | Eurosport Olympic Winter Games PyeongChang 2018
on 22nd March 2018
Project featured:DixonBaxi Studio
on 27th March 2018
Project featured:DNEG
on 15th June 2018
Project featured:DixonBaxi | Studio Interview
on 17th July 2018
Project featured:FS Benjamin launch
on 26th July 2018
Project featured:Fox Sports Netherlands
on 29th August 2018
Project featured:Be Brave
on 1st November 2018
Project featured:DixonBaxi | 2018: A year of being brave
on 2nd January 2019
Project featured:Mixcloud Select
on 15th February 2019
Project featured:BBC Top Gear Font
on 30th August 2019
Project featured:Premier League on Amazon Prime
on 26th February 2020
Project featured:Fox International
on 17th October 2020

Simon Dixon has been a Contributor since 29th March 2018.

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Creativepool member since 11 February 2016