About me
I'm a multidisciplinary creative and commercial leader with a background spanning brand, product, e-commerce, fashion and design.
Over the past 10+ years I've built and grown consumer facing businesses, combining creative direction and brand thinking with the commercial realities of product, customer experience and digital. I'm particularly interested in the space where creativity and business meet: turning ideas into products, brands and experiences that people genuinely want.
I'm also a designer and maker, with hands on experience in fashion design, pattern cutting, sculpting, 3D modelling and small-scale manufacturing and production. Running my own product business has meant doing everything from concept and creative direction through to production, marketing, e-commerce and customer experience.
I bring a practical, problem solving approach to creative work. I like understanding how things work, questioning assumptions and finding better ways to make an idea real.