ABOUT

In Australia, the burden of suicide and mental ill health is significant and not decreasing, with 50% of people experiencing a barrier to accessing mental health support.

BUILDING A NATION'S EMOTIONAL MUSCLES.
How do we turn healthy habits into routine? We created The Mental Fitness Gym, a place to build mental fitness. Like a traditional gym, it's designed to educate, motivate, and support individuals on their journey to improved mental well-being. With free and instant access, the Gym lets members strengthen their emotional muscles by using evidence-informed tools and resources.

WE MADE A GYM. AND MADE OUR ADS GYMS TOO.
With the launch of the Gym, we took to the streets recruiting members across TV, radio, OOH, press, PR and social, even turning some of our ads into workouts to demonstrate the simplicity of mental fitness.

Sparked by the need to deliver support, awareness, and behaviour change, this innovative platform has started to remove barriers to help-seeking and empower emotional resilience, providing an inspiring, flexible and non-clinical approach to building mental health and well-being every day.