About me

Hi, I'm an award-winning CD / writer with a track-record in creating brand fame with entertaining, self-propelling, successful, contagious campaigns. I've modernised work, agencies and brands.

I help brands earn their way into people's minds - entertain, distract, enjoy 5 minutes of fame and you have a chance. Even better if you include something unexpected. Fire up passions and watch ideas self-propel, sometimes sending cultural ripples.

- Proud of nurturing young talent and seeing them head-hunted once they start to fulfil potential - well, win awards.

Uncommon Creative Studio (CX & Integrated Creative Director) 2024 - present.

Award-winning British Airways: for close to years I've led, transformed and grown creative for British Airways across the customer experience, from their entire CRM lifecycle to launching and integrating partner loyalty programmes on social, OOH and press (Uber, Sainsbury's, Pizza Express, Royal Caribbean and more).

DMA silver and bronze.

Freelance CD, creative strategy, writer, brand platform / manifesto creator, pitch-winner.
Created and directed pitch-winning creative platform concepts: Amazon, Twitter, Google, BT and Marriott Hotels (digital-first integrated) pitch. Multi-award-winning campaigns for FC Barcelona and Marriott's MOXY hotels. And 2 x Effies shortlistings at MRM McCann.

Agencies include: McCann Enterprise, MRM McCann (May ), AnalogFolk, Impero, Qumin, Distillery, Gramafilm.

The Marketing Store, Europe

Clients: McDonald's, adidas, Red Bull.

Took TMS into new territory: integrated advertising, content, social, data, especially with Carlsberg.

Pitch wins: Petronas, Sainsbury's, Red Bull.

Awards: 9 awards, 14 finalists. eConsultancy, "Carlsberg: Probably the best content strategy". Campaign no. 2 press ad of 2016.

Digitas
As ECD, inherited and transformed an ailing Digitas.

Led pitch wins: VISA Olympics (Saatchi), British Olympic Association, Nationwide, Puma.

Multi-million pound growth with award winning campaigns: Nissan, Orange, Snickers, Lacoste, P&G.

19 awards / finalists in 2 years: Cannes Eurobest, Revolution, DMA, Cristal, Cannes Lions Dubai Lynx, NMA, BIMA Digital Hot 100.

Press: Contagious, Campaign, Metro, Creative Review.

Conferences: The Guardian, IPA, ad:tech closing Keynote speaker, Marketing Week, Creative Review.

Judge: DMA, Cannes Lions Dubai Lynx, MAA.

Wunderman/Y&R
Group CD and RKCR/Y&R Team Land Rover founder. Created successful integrated, social, digital, TV firsts for adidas, Microsoft, Land Rover, Orange, Motorola including an early days Landrover 'viral' that aired on BBC1.

24 awards / finalists including Cannes Lions, DMA and Campaign recognition.

Sav's work

‘Monopoly Choice’ – a transformational integrated big idea

Spring into colour

adidas Glitch

4,449
13

adidas Glitch

McDonald's - Flying Car

McDonald's Snapchat – UK's best performing

Carlsberg Probably the best boss

1,699
8

Carlsberg Probably the best boss

Carlsberg Newsroom - Introduction

McDonald's Roald Dahl App - Case Study

Carlsberg - Probably the Best Tube Card

If Carlsberg Did... Your Mum

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