ABOUT

I wrote this Chinese New Year animation for FC Barcelona. Close to 7 million views in a week.

The story recognises that the pressures of China’s economic growth have created a fragmentation of families and a decline in cultural conventions – all sacrificed in the name of progress. Traditionally, at Chinese New Year, families would reunite with 热闹, or, noisy bustle of happy hectic preparations, as important as the celebration itself. Families would broom out the old year, decorate, and cook food while kids ran freely. As China’s wealth has grown, today’s adults long for the atmosphere of their childhood.

Could FC Barçelona play a role in bringing people and families together?

We follow a young boy who, at a loss as his family prepares for New Year, sees, or imagines, FC Barçelona stepping into his home to help bring friends together.