About me

Stategic, digital-first integrated CD / writer with a track record in modernising work, agencies, brands and culture.

- I love making people part of the story - people don't have time for brands and their messages, they have lives to lead. I aim to produce work that earns the right to play a role - that makes life a little more enjoyable. Fire up passions and watch ideas self-propel, sometimes sending cultural ripples.

- I'm proud of nurturing young talent and seeing them head-hunted once they start to fulfil potential - well, win awards.

Freelance, 2020 - present

Freelance CD, creative strategy, writer, brand platform / manifesto creator, pitch-winner.
Created and directed pitch-winning creative platform concepts: Amazon, Twitter, Google, BT and Marriott Hotels (digital-first integrated) pitch. Multi-award-winning campaigns for FC Barcelona and Marriott's MOXY hotels.
Agencies include: McCann Enterprise, MRM McCann (May ), AnalogFolk, Impero, Qumin, Distillery, Gramafilm.

The Marketing Store, Europe

Clients: McDonald's, adidas, Red Bull.

Took TMS into new territory: integrated advertising, content, social, data, especially with Carlsberg.

Pitch wins: Petronas, Sainsbury's, Red Bull.

Awards: 9 awards, 14 finalists. eConsultancy, "Carlsberg: Probably the best content strategy". Campaign no. 2 press ad of 2016.

Digitas
As ECD, inherited and transformed an ailing Digitas.

Led pitch wins: VISA Olympics (Saatchi), British Olympic Association, Nationwide, Puma.

Multi-million pound growth with award winning campaigns: Nissan, Orange, Snickers, Lacoste, P&G.

19 awards / finalists in 2 years: Cannes Eurobest, Revolution, DMA, Cristal, Cannes Lions Dubai Lynx, NMA, BIMA Digital Hot 100.

Press: Contagious, Campaign, Metro, Creative Review.

Conferences: The Guardian, IPA, ad:tech closing Keynote speaker, Marketing Week, Creative Review.

Judge: DMA, Cannes Lions Dubai Lynx, MAA.

Wunderman/Y&R
Group CD and RKCR/Y&R Team Land Rover founder. Created successful integrated, social, digital, TV firsts for adidas, Microsoft, Land Rover, Orange, Motorola including an early days Landrover 'viral' that aired on BBC1.

24 awards / finalists including Cannes Lions, DMA and Campaign recognition.