ABOUT

The brief was simple, FCB Paris wanted to shoot ''the biggest human GIF seen from the sky'' for the upcoming Megabus web commercial!

As soon as we got the storyboard, the Satellite my love team got to work and looked at the possibilities of making that idea a reality.

Our first mission was to find the director that would be up for the task, but it didn't take long till Ben Lacour's name came up; within hours he was briefed and very excited about the project.

The choreography of the GIF needed a lot of preparation, we did a computer simulation after coordinating with the director, the choreographer, the director of photography and the production team.
We then went to small scale testings with 25-50 people which proved to us that our method of work is correct and that we are on the right track.

The location was found shortly after and all of what was left is to roll the cameras and start shooting!