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Sarut Yungcharoen
Creative Director
ABOUT
Challenge:
51% of Gen-Y in Thailand owe credit card debt because of their overspending habits. And without thinking about their future’s financial.
Idea:
We created an application to help warning our friends not to overspending. And to set an example of quality spending, we produced our video ads with minimized budget. Only 18,000$ for 2 Film ads.
Impact:
After launching the campaign The film received +49 Millions Views, become the most successful campaign of the year in Thailand. Gen-Y First choice customers spending -23% credit in unnecessary categories.
MADEIT CREDITS
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Krungsri First ChoiceClient
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Ariyawat JuntaratipExecutive Creative Director -
Arnon KanchanapunStrategic Planner -
Kemachad GunpaiAgency Editor -
Kittinat PrasomsapCopywriter -
Naphat ChiangratAccount Executive -
Nareerat RattanachaisuwanAssociate Strategic Planning Director -
Pattra KetsamathiAccount Director -
Pradipa CharnpinyoArt Director -
Praewpakorn ChumsainaayudhayaStrategic Planner -
Rungrudee ChinpratanAgency Producer -
Thasana KhaothongAgency Editor -
Sompat TrisadikunChief Creative Officer, Art Director -
Rathawan SukanakeAccount Management Director -
Sarut YungcharoenCreative Director
Back to Camera project
Tharrittree Petkaew
Consumer Engagement Manager, M.A.C Cosmetics Thailand
Thailand
Pathida Akkarajindanon
Deputy Executive Creative Director, Wolf BKK
Thailand