Sarut Yungcharoen Creative Director

ABOUT

Challenge:
51% of Gen-Y in Thailand owe credit card debt because of their overspending habits. And without thinking about their future’s financial.

Idea:
We created an application to help warning our friends not to overspending. And to set an example of quality spending, we produced our video ads with minimized budget. Only 18,000$ for 2 Film ads.

Impact:
After launching the campaign The film received +49 Millions Views, become the most successful campaign of the year in Thailand. Gen-Y First choice customers spending -23% credit in unnecessary categories.

MADEIT CREDITS

  • Krungsri First ChoiceClient
  • Ariyawat JuntaratipExecutive Creative Director
  • Arnon KanchanapunStrategic Planner
  • Kemachad GunpaiAgency Editor
  • Kittinat PrasomsapCopywriter
  • Naphat ChiangratAccount Executive
  • Nareerat RattanachaisuwanAssociate Strategic Planning Director
  • Pattra KetsamathiAccount Director
  • Pradipa CharnpinyoArt Director
  • Praewpakorn ChumsainaayudhayaStrategic Planner
  • Rungrudee ChinpratanAgency Producer
  • Thasana KhaothongAgency Editor
  • * Sompat TrisadikunChief Creative Officer, Art Director
  • * Rathawan SukanakeAccount Management Director
  • * Sarut YungcharoenCreative Director
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