. . .

About me

Digital marketer with 6+ years of experience across web design and development, CMS management, email marketing, CRM, product launches, branding, ecommerce, social media, campaign strategy, user acquisition, content, copywriting and creative production.

WordPress, Squarespace and Shopify CMS management, HTML, CSS, Figma mockups, responsive web design, page design and building, UI/UX and CRO, cross-browser and cross-device testing, content publishing, SEO analysis and implementation.

Mailchimp, audience and contact management, campaign planning and execution, responsive HTML email, audience segmentation, customer journeys, drip campaigns, testing and delivery, with performance analysis across open rate, CTR, conversions and revenue.

Shopify store management, product and content updates, stock monitoring, discount codes, sales and revenue analysis, and performance tracking.

Social media management, content planning and publishing, performance monitoring, creator and artist marketing, copywriting across product, campaign, email, website, blog and social, following brand voice and style guidelines, and graphic design and visual assets using Photoshop, Illustrator and Canva.

GA4, Google Search Console, Google Tag Manager, SEMrush, Google Ads, Reddit Ads and Meta Ads, with experience across keyword research, site audits, tag implementation, audience targeting, campaign performance and optimisation.

I'm comfortable working independently or as part of a team, managing multiple priorities and taking ownership of projects. I enjoy working across different areas of digital marketing, combining strategy and creative thinking with hands-on delivery, and I'm always keen to learn something new!

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Sarah Worthington Follows

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