About me

My passion is to create best-in-class experience for progressive media, design, retail and cultural organisations, promoting sustainability and social enterprise where I can because the mission is to explore how we can live better. I'm particularly keen to hear from arts, broadcast, architecture and fintech clients right now.

Hire me as: creative lead or senior counsel, copy/script writer, brand/creative/content strategist.

Good to know: a highly visual ex-journalist who works holistically, I can deliver creative direction and integration across brand strategy, communications and content marketing campaigns. My strength is finding ways for organisations to connect meaningfully in their markets, be more human, and stand out for the right reasons.


Ideation - brand, content, experience or comms strategy; TTL campaigns, corporate, franchises, blended retail

Creative direction - across copy, TOV, design, photography, film - to create the brand universe

Storytelling - copy writing, pitch writing, script writing

Team building - talent procurement, commissioning - I get a kick out of connecting people every day

AREAS: broadcast, CSR, design, interiors, arts, culture, fashion, beauty, style, sport and the big outdoors (my ideal office would be a boat)


Eilidh MacAskill, Vice President, Creative, Asda

"Sarah Wharton always over delivers and is dynamically creative. She is able to execute a project to the highest level and has never let me down. She is tirelessly curious about life and that feeds into all her work."

Sara Cremer, CEO, Redwood London (AMV/BBDO Network)

"You were fantastic in that pitch. And thanks for all the ideas the other day. Honestly, nothing as interesting or exciting as that came out of having 18 of the industry's "best brains" in the room for a whole day."

Louise Perry, Financial Services Marketing Lead EMEA at Publicis.Sapient

"Sarah's capacity for helping brands understand and manifest their relevancy is infinite. Her consumer experience is wide-reaching and deep, her ideation and editorial skills pin-sharp. What's more, she consistently delivers cut-through and results."

Jonathan Lovatt Young, Experience Strategist

"I'd best describe Sarah as a parabrain processor: mulling over lots of different ideas and coming up with something quite original. These ideas were challenging - but you know you've got the best concepts when it starts to feel dangerous. Working with her felt like she was the sum of a creative team that wasn't afraid to share bold ideas. She also has a natural talent for producing words with pace and architecting memorable content."


Branding, Campaign Planning, Content, content commerce, Content Management, Copywriting, corporate communications, Creative Direction, Digital Strategy, Editing, ideation, Public Relations, Script Writing, Strategy Planning

Sector Experience

Architecture, Arts, beauty, blended retail, Broadcasting, Charity / Not for profit, Communications, Design, Fashion, Finance, Food & Beverages, Interiors, New Media, Retail


Asda, Barclays, BBC Worldwide, Channel 4, Channel 5, CNN, Crabtree & Evelyn, Guardian News & Media, IKEA, Isobar, Leagas Delaney, Liberty London, Marks and Spencer, Redwood, The Guardian, TMW Unlimited, Vision Express, Wonderbra

On the web
Tagged Job Titles
Perm, Freelance, Temp-Perm, Part time, Remote
Skill Level
Senior, Director
Bad French
Creativepool member since 18 October 2016