About me

I am an Honours student who studied copywriting at Vega the Brand Communications School in Durban KZN.

I have long seen myself as a hybrid personality, one that combines both creativity and logic. My mind is able to rotate in a way that successfully approaches all aspects of a problem, extracting simple truths from large complexities. I tackle every brief with a holistic, non-linear approach that allows for a well-rounded solution. There are six strategic steps to my approach.

1. Identify the business problem

2. Identify the business solution

3. Pinpoint objectives

4. Find a consumer truth

5. Creative solution

6. Creative execution

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Ivan Ayliffe

Copywriter, #paidtopersuade

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Ivan Ayliffe