Sarah's work
About Sarah
I am an Honours student who studied copywriting at Vega the Brand Communications School in Durban KZN.
I have long seen myself as a hybrid personality, one that combines both creativity and logic. My mind is able to rotate in a way that successfully approaches all aspects of a problem, extracting simple truths from large complexities. I tackle every brief with a holistic, non-linear approach that allows for a well-rounded solution. There are six strategic steps to my approach.
1. Identify the business problem
2. Identify the business solution
3. Pinpoint objectives
4. Find a consumer truth
5. Creative solution
6. Creative execution
I have long seen myself as a hybrid personality, one that combines both creativity and logic. My mind is able to rotate in a way that successfully approaches all aspects of a problem, extracting simple truths from large complexities. I tackle every brief with a holistic, non-linear approach that allows for a well-rounded solution. There are six strategic steps to my approach.
1. Identify the business problem
2. Identify the business solution
3. Pinpoint objectives
4. Find a consumer truth
5. Creative solution
6. Creative execution