About me

I can make your words work harder

Tell me about your brand, your people and your customers, and I'll help you find the best words for whatever you need to say.

About me
I used to own a scuba diving school in the Caribbean but gave it up to live the dream: being a writer.
15 years on, I'm an award-winning copy chief, helping brands to understand their audiences, define their voice and writing style and transform their digital experience.
I specialise in brand writing and UX design - two siloed disciplines that I believe work better when brought together.
I do that by helping brands understand their customers and I approach their writing by drawing on the user-led methods in UX design. And on the content design side I help brands bring their voice to life, as it's often stripped from the cold, functional world of user journeys. I look for the big picture and I'm obsessed with every detail from headlines that punch above their weight to 6-point font footer text on an email.
I've worked with tonnes of great clients from global behemoths to plucky startups, and I'm lucky to have collaborated with, and learned from, some of the best writers, designers, strategists and creative teams around.

Sarah's achievements

Site Achievements

2 Featured

Creativepool Annual

Listing of award wins in Creativepool's awards

Annual 2019

Hoxton Street Monster Supplies Postal Services for Hoxton Street Monster Supplies and the Ministry of Stories Shortlisted Wave

Featured work

Work picked by the Creativepool editors for the homepage.

Writing an award-winning collaborative poem

20 January 2025

Web and brochure copy for a luxury apartment development

12 April 2018

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