About me

I can make your words work harder

Tell me about your brand, your people and your customers, and I'll help you find the best words for whatever you need to say.

About me
I used to own a scuba diving school in the Caribbean but gave it up to live the dream: being a writer.
15 years on, I'm an award-winning copy chief, helping brands to understand their audiences, define their voice and writing style and transform their digital experience.
I specialise in brand writing and UX design - two siloed disciplines that I believe work better when brought together.
I do that by helping brands understand their customers and I approach their writing by drawing on the user-led methods in UX design. And on the content design side I help brands bring their voice to life, as it's often stripped from the cold, functional world of user journeys. I look for the big picture and I'm obsessed with every detail from headlines that punch above their weight to 6-point font footer text on an email.
I've worked with tonnes of great clients from global behemoths to plucky startups, and I'm lucky to have collaborated with, and learned from, some of the best writers, designers, strategists and creative teams around.

Skills

Brand copywriting, brand storytelling, Communications, Content Design, Content Management, content strategy, Copywriting, creative copywriting, Customer Services, Customer-focused Communications, digital copywriting, Digital Strategy, Editing, project management, Proof Reading, tone of voice, UX copywriting, Verbal Identity, Writing

Sector Experience

Banking, Brand Management, Branding, Charity / Not for profit, Communications, Construction, Consulting Services, Education, Event Organisers / Management, Finance, Government, Healthcare, leisure and tourism, Manufacturing, Pensions & Insurance, Social Enterprise, Telecoms

Awards

D&AD Writing for Design award

Clients

Adidas, Aggreko, Bacardi, Bank of England, Barclays, Care Quality Commission, Cass Business School, Deloitte, DigiSync Books, Echosix, Faber Academy, Financial Conduct Authority, HM Treasury, London & Partners, Mapology Guides, MullenLowe London, National Savings and Investments, NHS Digital, Openreach, Ordnance Survey, Penguin Random House UK, Professional Writing Academy, Reed Exhibitions, Rufus Leonard, The Art of Explaining, The Careers & Enterprise Company