About me

A strategic senior copywriter with eleven years' experience leading and writing market-leading digital and print content.

With extensive experience developing tone of voice, concepting creative ideas, setting strategic direction, planning editorial and leading teams.

Skilled in brand propositions and naming, seasonal and marketing campaigns, store communications, digital content and SEO copy.

Skills

Branding, digital content, Editorial Content, Headlines, marketing campaigns, naming, Retail copy, Store communications, tone of voice, UX copy

Sector Experience

b2b, Fashion, Finance, Healthcare, homewares, Information Technology, Insurance, lifestyle, Marketing, Retail

Clients

John Lewis, John Lewis Finance, Pentagram, Skoot, Soldo, Verbal Identity, Wild Nutrition