Sara Hyman
MD
ABOUT
When data center providers Evoque and Cyxtera merged, they saw an opportunity to break the mold in a beige, commoditized industry. So they asked us: How do we create a brand that truly stands out? Built on the combined strengths of two legacy providers, we transformed their capabilities into a bold new offering — giving customers the certainty they crave AND the flexibility they need in a chaotic world. Then we created an identity for them from the name up, that embodies this unique data offering, and demonstrates just how different they are. Meet Centersquare.
MADEIT CREDITS
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CentersquareClient
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Alexander Meadows-RocksMarketing Executive -

Alexandra KoktsidisSenior Copywriter -

Anu ManoharDesigner -

Becca KeithGlobal Business Director -

Bri HeuStrategy Director -

Carolyn McKeownMarketing Manager -

Christina JanusDesign Director -

Christopher GonzalesSenior Project Manager -

Claire FalloonCreative Director for Copy -

Corey LewisSenior Copywriter -

Damian AtkinsonSenior 3D Designer -

Daniel StettnerSenior Designer -

David BalsamelloCreative Director -

Elaine LiDesigner -

Forrest Huu TaDesigner -

Gabriel MurgueytioDesigner -

Jason LittleExecutive Creative Director -

John VetterSenior Designer -

Kaitlyn ChandlerMotion Designer -

Kyle OrtmanSenior Project Manager -

Laura LymanSenior Global Communications Manager -

Mat Brown3D Visualisation Director -

Meg BotterillSenior UX Designer -

Ryan AtkinsonGlobal Creative Director -

Scott FogelGroup Strategy Director -

Simon WalkerTypographer -

Stubbs JohnstonDirector of Motion Design -

Zoe VenessSenior Digital Producer -

Amy MawMarketing Manager -

Lee ShermanHead of Design Realisation -

Tosh HallCreative Director -

Sara HymanMD -

D&AD
Back to Centersquare: A Brand Identity Shaped by the Power of Data project