ABOUT

When data center providers Evoque and Cyxtera merged, they saw an opportunity to break the mold in a beige, commoditized industry. So they asked us: How do we create a brand that truly stands out? Built on the combined strengths of two legacy providers, we transformed their capabilities into a bold new offering — giving customers the certainty they crave AND the flexibility they need in a chaotic world. Then we created an identity for them from the name up, that embodies this unique data offering, and demonstrates just how different they are. Meet Centersquare.

MADEIT CREDITS

  • CentersquareClient
  • Alexander Meadows-RocksMarketing Executive
  • Alexandra KoktsidisSenior Copywriter
  • Anu ManoharDesigner
  • Becca KeithGlobal Business Director
  • Bri HeuStrategy Director
  • Carolyn McKeownMarketing Manager
  • Christina JanusDesign Director
  • Christopher GonzalesSenior Project Manager
  • Claire FalloonCreative Director for Copy
  • Corey LewisSenior Copywriter
  • Damian AtkinsonSenior 3D Designer
  • Daniel StettnerSenior Designer
  • David BalsamelloCreative Director
  • Elaine LiDesigner
  • Forrest Huu TaDesigner
  • Gabriel MurgueytioDesigner
  • Jason LittleExecutive Creative Director
  • John VetterSenior Designer
  • Kaitlyn ChandlerMotion Designer
  • Kyle OrtmanSenior Project Manager
  • Laura LymanSenior Global Communications Manager
  • Mat Brown3D Visualisation Director
  • Meg BotterillSenior UX Designer
  • Ryan AtkinsonGlobal Creative Director
  • Scott FogelGroup Strategy Director
  • Simon WalkerTypographer
  • Stubbs JohnstonDirector of Motion Design
  • Zoe VenessSenior Digital Producer
  • * Amy MawMarketing Manager
  • * Lee ShermanHead of Design Realisation
  • * Tosh HallCreative Director
  • * Sara HymanMD
  • * D&AD

Centersquare: A Brand Identity Shaped by the Power of Data

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