About me

I am a through-the-line, multiple award-winning Brand Strategist with more than 16 years of creative and marketing experience with Fortune 500 clients across the globe.
With a multitude of in-house and agency experience, my commercial and technical expertise in building and activating brands across channels with a digital dominance, in addition to my rich experience in creating and mentoring cross-functional teams, have seen me transform business performance for multiple brands, including industry leaders and niche players across sectors.

STRATEGIC DESIGN
♦ I unlock and mobilise creative potential across multiple business areas through design thinking methodology; a powerful interface between creative and business leaders.

BRAND DEVELOPMENT
♦ I deliver 360° brand strategy and activation for world-class, established and emerging brands across industries and geographies; innovate, disrupt and steer brand vision and architecture.

CREATIVE ADVERTISING & MARKETING
♦ I conceive and execute integrated communication campaigns across channels, which drive sales, revenue and market share growth.

DIGITAL EXPERIENCE & SOCIAL ENGAGEMENT
♦ I strategise best-in-class digital experiences throughout the entire customer journey, including websites, apps and instore.

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