About me

Sara Norman is a seasoned business leader with nearly 20 years of experience driving integrated marketing strategies and experiences, creative storytelling, and operational excellence across both B2B and B2C brands. She is currently Group Director of Client Engagement at Code and Theory, where she's led cross-disciplinary teams to deliver innovative, transformative business solutions for major clients like Amazon, Lenovo, Expedia Group and TIAA.

Previously, Sara held numerous roles at Deloitte Digital, such as the national Marketing Operations Lead, Head of Marketing for DD's Studios & Heat and was also a Global Business Director, where she led major brand wins, including Halo Top and Bomb Pop, rebranded Red Door Salon & Spa, and drove cross-channel campaigns for Manulife, John Hancock, and Panasonic. She built her career at BBDO, Ogilvy, Havas, and Translation, launching award-winning global campaigns for brands like Lowe's, Jeep, ExxonMobil, State Farm, and Mercedes-Benz, to name a few. She brings deep expertise in full-funnel marketing and ecosystem brand-building, translating a cohesive brand vision into countless touch points and experiences with consistent impact. Known for her data-driven, culturally resonant approach to marketing, Sara excels in fostering stakeholder relationships, driving business growth, and mentoring future industry leaders.