About us

Mr. Shintaro Tsuji founded Sanrio in Tokyo in 1960 with the motto “Small Gift, Big Smile” and the aim of bringing happiness to people’s lives through inexpensive fancy goods. Throughout the years Sanrio has created and licensed over 400 characters appealing for all ages. Sanrio is not only home of superstar Hello Kitty, but is today concentrating on developing significant Global strategies for other properties like My Melody, Chococat, Keroppi, Little Twin Stars and the recently acquired Mr. Men and Little Miss.

Mr. Men Little Miss is a publishing phenomenon: 85 characters, 42 years in print and a book sold every 2.5 seconds worldwide. A brand for all ages it captives the imagination of children to grandparents with its unique mix of humour, colour and self expression and enjoys a successful consumer products program around the world.

SANRIO MR. MEN LITTLE MISS' work

Mr Men & Little Miss Range Design

Mr Men On Tour retail identity

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