About me

I'm an inquisitive senior creative and brand builder with nearly 10 years worth of experience in the creative industry. I've spent most of those years working across a wide range of sectors and brands of all shapes and sizes.

Adidas, Nissan, Goodyear, EA, Blackberry and Symantec are a few of the brands I can name drop as past clients. But I must admit i've got a soft spot for working with smaller clients who offer a challenge rather than those who are challenging to work with 'because we've always done things this way'.

I understand the difference between a brand and brand identity and have an awesome explanation I provide to clients to help them understand the differences between the two (Happy to tell you more in person). I've done a fair bit of strategy, positioning, head scratching, late nights and early mornings (but no weekends), as well as tons of brand values, tone of voice, visual identities, art direction, brand guidelines, shiny web stuff and a whole bunch of other stuff.