About me

In my MA design study to construct innovative design strategy and method, I researched that participatory exhibition design to raise customers' identity in terms of English life style and culture.

My professional exhibition design career was empowered by designing various international exhibitions for fine arts and children's hands-on activity in Samsung Foundation of Culture including Leeum, Samsung Museum of Art, Rodin gallery, Samsung Children's Museum. The company as a subsidiary one of the SAMSUNG Corporation plays an important role to show aesthetic corporate images to consumers. In addition, I led task-force team, suggesting brand communication strategy for building a strong museum identity, coordinated design of corporate image advertisement, and revitalized the design of museum environment. As a result of the works, I respectively won a prize as a best designer in May 2006 from Samsung, received a gold prize in 1999 Korean advertising competition, and grand prize in 2005 Web Korea Award. In addition, the result of my MA design project, for innovative participatory exhibition design for global communication was recognized as very professional design project in Sheffield Hallam University.

Like above facts, I am fully experienced in integrated exhibition art directing for exhibition contents design, spatial design, color design and environmental graphic design for global exhibition design including western and oriental one.

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Sanghyun's work

Sanghyun Lee Portfolio

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