I am a designer and I have been in this creative field for more than three decades. Over these years what I have learnt and that I strongly believe is, Advertising is not just about presenting or promoting your product. Were as it is an opportunity to, define your vision of your products and also educate the audience. Entertain them through visuals and influence their emotional to take positive action. Compare, compel and develop their confidence and satisfaction that would recommend you as a brand. Creativity is infinite, but it all depends upon the product. And finally, the most important criteria in design and development is, to find what you or your client really wants to achieve with the creative [and in $ value].