About me


I am a Designer, rather I would like to call myself just a Designer and have been in the field of design for almost three decades. Over the years I have been fortunate enough to gain lot of experience working on numerous creatives and versatile projects. What I have learnt and what I strongly believe is: Simplicity is the most difficult thing to achieve - in design as well as in concept development.

After 30 years in this field, when someone asks me what I learned or what I achieved or what positions have I held in this creative field, it is very difficult to say as I believe all these positions like the Art Director or the Creative Director all depend upon where you work and the years of experience.

For a freelance, sometime you are a Designer or as an Art Director or a Sr. Creative Director or even a simple person working on a special project like developing a total new concept in packaging - working with paper, cardboard, cutters and scissors or even working on wood with tools like a measuring tape and a mitre saw or even working on a laptop using Adobe. But I believe that even you would definitely agree that 30 years in designing field means lot or work, lot of projects and lot of experience!

Things change, technology changes, concept also changes, but the fundament of standing bold and facing to conquer is what is experience! Life is full of learning and every moment that you go through, adds an experience of its own!


adobe cs, Advertising, Art Direction, Creative Direction, Graphic Design, Typography

Sector Experience

creative direction, retail graphics


Design and Design Award


Swarovski Canada

On the web
Tagged Job Titles
Skill Level
Senior, Director
Creativepool member since 23 January 2018