About me

Samir Chadha, Creative Producer, Colage Communication

Samir started his career in the music industry in 1987 with CBS Gramophone Records & Tapes as Artiste & Repertoire Executive. His responsibility was to market Indian and International Music. This included spotting new Indian artistes, recording and releasing albums, producing rock concerts, promoting and touring with Indian artistes.

In 1989 he joined Lintas in the Films dept and in the 4 years there produced films on brands like Close Up, Pepsodent, Fair & Lovely, Cadbury's, Johnson & Johnson, Lipton and Bajaj.

Samir joined Grey in 1993, to set up a special Films Production Cell, to work on the P&G business, which launched Pantene in India. Subsequently went on to head TV production for Grey India. He and his team has made more than a 1000 TVC's at Grey India. He has worked on products ranging from petroleum oil to baby oil, from hair shampoo to hair removers, from alcohol to milk, from pizzas to chewing gum, from cement to plywood, from political to corporate, from insurance to banking, from cars to scooters, and many more.

Samir encouraged young talent and many agency producers who worked with him are directors and executive producers today in the Indian Industry.

After 27 years at Grey, in 2020 Samir joined Colage Communication as Creative Producer and is producing ad films actively.

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